On this episode of House Flip Masters Holly is joined by guest Danny Johnson. Danny Johnson is a repeat guest to the podcast, he is the first repeat guest that we have had on Secrets to Real Estate Investing because he is such a great teacher and a wealth of information. Holly received an email showing a pie chart about the various ways that Danny finds leads for his deals online. Holly wasn’t aware how much Danny actually worked online for his deals and he is here to share that information with listeners today.
Danny and his wife, Melissa, have been flipping houses in San Antonio, Texas for over 14 years. Before he got started in house flipping he was a software developer with a degree in computer science. Danny saw what house flipping was all about firsthand from his father. Seeing his father flip houses Danny decided to give it a try and he flipped houses part-time for about 3 years, and it wasn’t until he has laid off from his job that he started flipping full-time. It wasn’t too long after going full-time that Danny was thinking a lot about getting leads online - Danny and his wife were doing a lot of direct marketing; postcards, bandit signs, yellow page ads to gain leads. Danny found that direct mail pieces resulted in a lot of angry phone calls from people who were not happy to be receiving mail about Danny interested in buying their homes. When they started advertising in the Yellow Pages, Danny would receive phone calls from people that were genuinely interested in finding a solution to their problem. They stayed in the Yellow Pages for quite some time before it started to not generate anymore results or leads. When the popularity of Yellow Pages went down Danny created a website in an attempt to generate leads. Danny created the website but yet was not receiving any feedback from it at which point he realized he needed to optimize his website so that it popped up on search engines based on specific key words that people were actually searching when they wanted information on individuals who would purchase their homes. Danny says that when dealing online and search engine optimization (SEO) that it is important to keep in mind that sometimes it can take weeks to months for the changes that you make in keywords and specific search terms to start to produce results and become visible to online searchers.
Holly asks Danny to discuss the pie chart that she received in her email and asks Danny to share with listeners what the difference is between an organic search and a result generate through AdWords. Danny shares that an organic search is when you show up in the search results at the top and above that are the ads that are paid for per click. Holly says that she has has heard that pay per click can be expensive and the pricing can vary based on location - Danny confirms that it can be expensive and he says that they currently pay about $30 per click. Danny explains why pay per click prices can be expensive and the different factors that go into it. Danny explains that it is important to know what key words are being searched and to have a website that is quality and keeps visitors there for at least one minute because all of these elements determine your websites quality to a specific search engine. Danny and Holly discuss the different ways that Danny is using to test to see if the quality of his website changes to search engines and where this site ranks with those changes. Danny also discusses how a few years ago they become Better Business Bureau (BBB) accredited and it helped to generate results because it stood out to people who were searching and it helped their credibility because it allowed for people to visit the BBB website and view their score and reviews. Danny asks Holly if she is BBB and she explains that she is not because of the type of deals that she works with and the fact that she works directly with real estate agents.
The chart that Holly and Danny are directing in this episode will be available on our website so that you can see the breakdown of online leads and how many leads came from each section of online advertising. Of the pie chart that the two are discussing 30 profitable flips came from the 404 leads that they generated online. Danny says that people have success online because of the commitment that goes into that type of marketing because of the amount of effort that it takes to market online. Marketing online takes a chunk of time because you need to make sure that you are staying active with blog posts and optimization of search words to make sure that you are using the words that are being searched.
Holly asks Danny to discuss how AdWords works and he explains how a term like “We Buy Houses” has a various amount of variations such as “We Buy Houses Fast,” “We Buy Houses Cash,” “We Buy Houses in San Antonio.” Danny says that it is important to have ad groups and all of the specific terms for each ad group to gain that specific audience. Danny and his team offer services on navigating AdWords and explains that how he has learned from his mistakes by trying to reach to broad of an audience. Holly talks about how AdWords can be confusing and it is important to hire someone who knows how to properly navigate the website and someone that has already dealt with the learning curve which Danny explains can be costly if you are not using the correct terms and learning how to make AdWords work for you and your business.
Holly asks Danny to share one of his successful deals from an online lead. Danny shares a story about a man who started out as a waiter and transitioned into a real estate investor. This new investor as able to find this deal that paid $30k with the help of one of Danny’s Lead Propeller websites.
Lead Propeller offers the most technologically advanced websites for real estate investors. Danny shares that with a website it is different than phone calls because you can’t answer a call or a question so they have texting built into the website so that when a form is filled out online the investor will get a text with the information so that the investor can followup right away. Holly and Danny discuss how important it is to get in touch with the person who has submitted information quickly before they move onto the next website or agent who might be able to help them. Lead Propeller offers services all over the country and in other countries as well. On Lead Propeller they have created tools specific to this website to better create and manage leads that are coming in. Danny has created videos on the site to explain all that Lead Propeller offers and the features that are built into it. You can also visit www.FlipWebinar.com where you will find webinars that will go into all that he discusses in more detail.
If you are interested in learning more about the pie chart that was discussed in today’s episode you can find it on our website www.HardHatHolly.com/49 - we also will have a free 17 page report that Danny has put together that shares a wealth of information.
If you are interested in learning more about Lead Propeller you can go to www.HardHadHolly.com/LP which will offer you a little something extra by going through our link.
To listen to Danny’s first visit with Holly you can visit www.HardHatHolly.com/9